... grow i.e. Mintel Report (2003) stated that it grew up by 1.5% since 1998, which accounts for about one million people. The predicted increase in the 35-44 and 45-54 age groups (the main consumers of Sam's production) in 2003-2006 is beneficial for Sam's burger bars. This means there should be more market and opportunities for development. Mintel Report (2003) states that variety and quality of food become increasingly important for customers. Another Mintel Report (2002) distinguishes that 'caffeine rush' is likely to play an important role in the development of the UK burger market. Julie recognized this opportunity and added the value to Sam's chain by extension of the menu, including low-fat food and coffee options. On the other hand, Mintel Report (2003) highlighted an astonishing increase in the 55-64 age group by 14,4% along with a decline in 25-34 age group by 10.7% in 1998-2003 (see ...

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