... is in sealed cartons direct to hi-fi retailers and mail order houses. No wholesaler is involved. Sonic Deco limited is purchasing a van for local and urgent deliveries. It is also has a contract with a carrier, speed direct, which offers a 24 hour and three day delivery service within the UK. Marketing Budget In the first twelve months the marketing budget has been estimate at * Advertising costs in magazines * Mailing * Purchase of mailing lists * Postages related to mailings In addition, £ has been budgeted for postage and delivery costs Sales Projections Expected turnover for the first 12 months, based on the sale of ??? Units £??? Sales break-even figures: £???? (Total overheads) X 100 = £ Gross profit margin Sale of units needed for break-even = ??? This company is confident of achieving this level of sales (72% of annual projected sales) in view of the existing good name of the speakers and the current demand shown in the order books. PRODUCTION PLAN Production How will you ...

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