... parts to achieve its ability; Ford exploited the need of technology by using machine tools and gauging systems. These innovations made possible the moving, or continuous, assembly line in which each assembler performed a single, repetitive task, which is known as mass production. In the 1970s fordism started to break down due to economic and political and social reasons. The problems of fordism were that new bonds of culture and diffusion of lifestyles and culture became complex and therefore firms found it hard to meet consumer demands. As Sabel (1982) claims that the chief factor is the changing nature of consumer tastes. Increasing the demand is for customized products that incorporate quality design features. Post-fordism was more of specialisation into products and services. "The aim of designing new products, and of exploiting gaps in the market." [2] Basically the cultural and economics changes meant that people demanded for different items and ...

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