... not necessarily mean that all innovations will be successfully implemented. The level of success is related to the impact and added value that an innovation has on the organisation and external environment. This essay describes how the impact and value can be measured in order to calculate and reduce the risk. These aspects are illustrated with examples of innovation within Cemex. Finally, a summary of the analysis of the relationship between growth, innovation and its success factors will be provided. Based on the findings of Huenk (1996), 'successful growth' can be seen as economic profitability due to increasing productivity. Innovation is considered to be the major driver of the economic growth in scholarly literature. Innovation has been studied in relation to technology, commerce, social systems, economic development, policy construction and other contexts. Drawing together the definition of West and Farr (1990) and Huenk (1996), iinnovation can be described as the ...

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