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... CONTENTS Abstract........................................................................................2 Introduction...................................................................................4 Preliminary Business Analysis....................................... ..................4 Dimensions of the market..................................................................6 Cost Analysis..................................................................................7 Micro-economic Analysis...................................................................8 Competitors...........................................................................9 Closeness of Substitutes............................................................9 Barriers to Entry...................................................................10 Buyers................................................................................11 Suppliers.............................................................................1 Macroeconomic Analysis..................................................................13 Structural Risk.....................................................................13 Exchange Risk.....................................................................13 Policy Risk...........................................................................14 Cyclical Risk........................................................................15 Driving Force Analysis....................................................................16 Competitive Strategy..................................... ... ...............................17 References...................................................................................19 SPL Logs....................................................................................23 Introduction This project is analysing the company's performance under affects of economic as well as non economics factors .Under micro-economics analysis, how company is creating the value of its products and services in the market. The new substitute of the oil and gas like bio-gas, solar energy and electricity to replace the conventional products (Wikipedia, 2007).The closeness of the products are tightening and forcing the company to deliver better products .the limited entry is also affected with the government policy for foreign direct investment. Macro-economic analysing the different type of the risks in the business .the international trade polices and prices of the crude prices are discussed for the future growth of the company. The developing Indian economy create the market and business for the new products ...