... buy, hold or sell the shares of a particular company. Managers will use the reports to aid decision making about the future of the company and which strategy will make the firm the most profit in the long run. Employees will use the reports to make sure the firm is running with their best interests in mind. A questionnaire survey was conducted by Bryan Carsberg, Anthony Hope and R.W. Scapens in which 600 members of British professional accounting bodies were asked to rank the importance they thought should be attached to a set of objectives for published accounts. The results were that, of the 121 replies they received, assisting shareholders investment decision making was perceived to be the second most important objective. Another stated objective for the reports was to assist managers in managing the company. This was perceived to be less important with an average rank given at approximately ...

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